Cosmetics Classification: Understanding the Importance for Regulation in Brazil

The cosmetics market in Brazil is one of the most significant in the world. In 2022, the sector generated approximately R$ 133 billion, marking a 10% growth compared to the previous year. This expansion is driven by various factors, such as the increased purchasing power of the population, a growing concern for aesthetics, and the demand for more natural and sustainable products.

The country is the fourth largest cosmetics market in the world, behind only the United States, China, and Japan, making it a promising market for the cosmetics industry.

Here are some specific data on the Brazilian cosmetics sector:

  • The sector is responsible for 2.5% of Brazil’s GDP.
  • The Brazilian cosmetics market is dominated by personal care products (50%), followed by makeup products (25%) and perfumery products (25%).

Brazil is a country with a multicultural and diverse population, reflected in the variety of cosmetic products available in the market. Cosmetics are used by men and women of all ages and social classes, serving various purposes such as personal hygiene, beauty, skin and hair care, and even addressing health issues.

As a result, the cosmetics market in Brazil is a promising sector with significant growth potential. The population increase, income growth, and changes in consumption habits are factors expected to drive the industry in the coming years.

The Brazilian cosmetics sector is dominated by national companies, such as Natura, O
Boticário, and Avon. However, international companies are also present in the market, such as L’Oréal, Unilever, and P&G.

Originally, Avon was an American company, but it was acquired in 2020 by the Brazilian company Natura & Co, becoming part of the 4th largest beauty group in the world. The cosmetics sector is constantly evolving, and trends are constantly changing. However,
some trends are becoming increasingly popular, such as:

  • Personalized cosmetics: Consumers are increasingly interested in personalized products that meet their specific needs. Cosmetic companies are responding to this demand by offering personalized products, such as customized makeup and customized skin care products.
  • Natural and sustainable cosmetics: Consumers are increasingly concerned about the
    environmental impact of their products, and are looking for natural and sustainable
    cosmetics. Cosmetic companies are responding to this demand by offering products
    made with natural ingredients and sustainable packaging.
  • Vegan and cruelty-free cosmetics: Consumers are increasingly aware of animal rights,
    and are looking for vegan and cruelty-free cosmetics. Cosmetic companies are
    responding to this demand by offering products that are not tested on animals.
  • Smart cosmetics: Consumers are increasingly interested in products that are intelligent and capable of adapting to their needs. Cosmetic companies are responding to this demand by offering products that use technology to offer personalized results.
  • Cosmetics for black skin: The market for cosmetics for black skin is also growing rapidly, and cosmetic companies are developing products that meet the specific needs of black skin.
  • Cosmetics for men’s skin care: The market for men’s skin care is also growing rapidly,and cosmetic companies are developing products that meet the specific needs of men.

However, in Brazil, it is important to understand that there is a need to regulate products in order to promote quality and safety for users. The National Health Surveillance Agency (ANVISA) is the body that regulates and classifies personal care products, perfumes, and cosmetics into two classes: grade 1 and grade 2. This classification is based on the potential risk that the product poses to human health and is of extreme importance for the notification and registration process that these products must go through before being marketed in the country.

Cosmetics Grade 1

Grade 1 cosmetics are those with basic or elementary properties, whose verification is
not initially required and do not necessitate detailed information regarding their usage
and restrictions due to the intrinsic characteristics of the product. Examples of Grade 1
cosmetics include:

  • Cologne water
  • Perfumed water
  • Perfume
  • Mouth freshener
  • Conditioner
  • Nail polish
  • Wet wipes (if not antiseptic)
  • Lipstick
  • Moisturizing cream
  • Deodorant
  • Bath salts
  • Shaving cream

Cosmetics Grade 2

On the other hand, Grade 2 cosmetics are those with specific or special properties, requiring initial verification and detailed information about their usage and restrictions due to the intrinsic characteristics of the product. Examples of Grade 2 cosmetics include:

  • Sunscreen
  • Depilatory products
  • Hair coloring
  • Skin lightening products
  • Acne treatment products
  • Stretch mark treatment products
  • Hair loss treatment products

The classification of cosmetics is crucial to ensure consumer safety. Grade 1 cosmetics are considered lower risk and, therefore, require fewer controls. On the other hand, Grade 2
cosmetics are deemed higher risk and, consequently, necessitate more controls, including
scientific proof of safety and efficacy.

Differential Documents

The required documents for registering cosmetics with Anvisa vary according to the product grade. For Grade 1 cosmetics, the following documents are required:

  • Registration form
  • Certificate of analysis
  • Declaration of responsibility

For Grade 2 cosmetics, the following documents are required in addition to those for Grade 1 cosmetics:

  • Safety report
  • Clinical study (when necessary)

Scientific proof of safety and efficacy for Grade 2 cosmetics can be established through clinical studies, in vitro studies, or in vivo studies. Clinical studies, conducted on humans, are considered the most reliable type of study for proving safety and efficacy.

Novatrade is committed to assisting companies in expeditiously, efficiently, and safely regulating their cosmetic, hygiene, and perfume products. The company boasts a team of experienced and qualified professionals who stay updated with the latest Anvisa regulations.

We offer a complete range of services, from identifying the product grade you need to register, providing detailed consulting to list all the necessary documentation for product registration, to the actual registration process. Additionally, if your company manufactures products, we can assist you in obtaining the Good Manufacturing Practices Certificate (GMP), ensuring that your facilities comply with the required standards. We discuss the Good Manufacturing Practices Certificate (GMP) in this article. Get in touch with us to learn more about how we can assist you.

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